Look at PETA's newest campaignby Patti (no login)
Check out the link below. This is from an email that a shelter person sent me here in Las Vegas. PETA is starting their campaign, sending this email out to watch their updated campaign and videos. In fact, the email states:
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We are releasing two edgy videos to help get the ABC message out there. One ad shows exactly how absurd it is when animal guardians refuse to spay or neuter their cats and dogs. The other calls out breeders for being directly responsible for the deaths of millions of animals in animal shelters every year. We are distributing these ads far and wide, including running them on Animal Planetthe same station that airs the American Kennel Club dog showin Los Angeles!
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http://www.peta.org/feat-abc_campaign.asp
Also read on their site how they say "don't buy from a breeder or pet shop", and their definition of a breeder.