Bulldogs World

Brewer lately has been having red iritation in his nose rope and his wrinkles by his eyes. I did tons of research and decided to go the route of putting desitin in his wrinkles after they were washed and dried well. I think would work, but as soon as Brewer see's me coming with the qtip he runs in the opposite direction. When I do finally catch him and put it in his wrinkles, he starts to rub his face into the carpet. (butt in the air and face down). So the desitin is getting wiped right out. The desitin is obviously bothering him, and I do not know what to do. Can anyone suggest anything?